Marketing Case

Overview The objective of this grant is to go beyond theory to result you with the necessary tools to use the marketing concepts presented during the week. After completing the subsidisation you would have applied the concepts and the metrics to specific situations. In particular, this appointment will give you an in-depth understanding of: Market piece of land (Chapter # 3) measure out creation (Chapter # 4) Market Segmentation (Chapter # 5) Rubric Multiple plectron doubts that adopt students to show their work will receive 10 points for selecting the congeal arrange and (0 10) for showing the veracious calculations, for a utmost rack up score of 20 points for to each star question. Open ended question will receive (0- 20) points base on the clarity of the answer and the relevance of connections between the suit of clothes study and the concepts covered in the course. Instructions 1.Read the mini-case. 2.Answer the multiple picking questions by selecting the correct answer. 3.Show all your work when requested. 4.Submit your assignment by the end of week 1. Case 1: The Prius Toyota recently introduced a hybrid automobile named Prius. Since its introduction, this offering has achieved a 1.2% market portion in this market. Toyota has conducted research in an effort to assess its risk of exposure for market share exploitation. The table below indicates consumers certain receipt at each step along the share evolution path for Toyotas Prius hybrid automobile as arise up as Toyotas desired response at each step: Share Performance DirectorCurrent resultDesired Response yield Awareness0.700.80 harvest-tide Attractiveness0.450.60 impairment Acceptable0.600.80 ware Availability0.550.70 Service Experience0.600.75 1.What is Prius current Market Share Index? Show your work. a)-14% b)1.2% c)5.9% d)6.2% (Answer) e)20.2% Promotion = Product Awareness = .70Place = Product Availability = .55 Product = Product Attractiveness = .! 45...If you want to line up a full essay, guild it on our website: BestEssayCheap.com

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